Alison is a Business Development professional with diverse experience in Commercial Aviation, Aerospace MRO, and Additive Manufacturing (AM). Over the past decade, she has spent time in various roles at Emirates Airline, AeroTurbine, Honeywell Aerospace, and GE Additive. Alison holds a Bachelor of Arts in Applied Linguistics and a Master of Business Administration with a focus in Aviation from Embry-Riddle Aeronautical University. She now works with The Barnes Group Advisors as the Business Leader for Additive Manufacturing Training Services and manages, an online journal and informal blog designed to help generate awareness of additive manufacturing.  She recently was on our #3DTalk panel on aerospace. 

Alison, could you let us know about your background and what brought you to 3D printing in the first place?

My background is in Commercial Aviation and Aerospace MRO. I spent the first couple of years of my career in Commercial Aviation, living in Dubai and working with Emirates Airline. Upon repatriation back to the US, I took a position with AeroTurbine, an aircraft end-of-life solutions provider, also (at the time) a subsidiary of AerCap, one of the worlds largest aircraft lessors. I spent several years working with AeroTurbine before I left to join Honeywell Aerospace, where I was first officially introduced to 3D printing.

My team had a request from a major airline for a spare part that was last manufactured over 30 years prior. There were no used spares in the marketplace to overhaul and sell, so we had to prep to start a new manufacture of the part. We were able to source all the custom tooling we needed to move forward, but one of our suppliers quoted us a long-lead time on a critical tool. An intranet search led me to Don Godfrey and the Honeywell Aerospace Additive Manufacturing team and several days later our problem was solved. That was a pivotal moment for me and my career. Shortly thereafter, I joined the sales team at Arcam, which later became GE Additive. I spent several years with GE prior to joining The Barnes Group Advisors in March 2018.

What was your very first experience with 3D Printing?

I recall reading an article in SpeedNews about the ability to use Arcam’s EBM to 3D print Titanium Aluminide low-pressure turbine (LPT) blades. This must have been around early 2014. I shared with my colleagues and added Arcam to my “must watch” list. My memory of this article is what prompted me to do an intranet search at Honeywell when I was searching for tooling solutions several years later.

Could you explain furthermore what The Barnes Group Advisors is and the services that you are providing?

We are an engineering services firm offering consulting and training for additive manufacturing. Our services include support on market projects and engineering projects, support via a contracted resource model, and on-site, online and virtual training.

Who is the training business, ADDvisor, (The Barnes Group Training) built for?

Our training program was designed to assist organizations with the integration of AM into facilities, products, and design thinking. It was built to effectively reach both small and large groups, across multiple locations, and with varying experience levels.

What are some of the challenges you’re helping your customers with?

Additive Manufacturing is still new to some, and while you may have a few champions who push to incorporate it, the benefits may be somewhat unknown by your entire team. We naturally tend to reject or push away that which is unknown. Our goal with AM training is to help customers get through that early adoption phase efficiently. We’re also here to help teach AM best practices and processes, and improve employee engagement.

To date, what would you say is your greatest achievement in Additive Manufacturing?

This is tough to choose just one. It’s a close race between launching a successful AM training business and speaking at RedCabin’s Aircraft Cabin and Additive Manufacturing Conference in Abu Dhabi this past March. This conference brought all 3 of my past worlds, Aviation, MRO, and AM, together into one place. I have been a vocal advocate on applications for AM in MRO for several years, and it’s great to see some of those efforts start to evolve.

I also feel launching a successful small business deserves a spot on this list, too. Leaving GE Additive and joining The Barnes Group Advisors provided many opportunities for me to learn and grow professionally. I am now responsible for P&L, Product Development, Growth Strategies, Sales & Commercial Excellence, Project Execution, and Leadership. Entrepreneurship is an incredible teacher.

Have you run into any challenges from being a woman in 3D Printing?

I feel it’s more so that I’ve faced challenges being a woman in business versus being a woman in 3D printing in particular. There have been instances where I’ve been ignored or rebuffed in a meeting. I decided to try to combat this proactively by going to business school after my contract with Emirates. It does still occur, but I feel I’m well-equipped to handle it.

What is the most impressive or impactful use of 3D printing you’ve seen so far?

I like to share stories that maybe miss the mainstream spotlight, for example, using AM in assistive technology to tailor fit mobility devices like wheelchairs. I am aware of a group piloting a small project using AM to print Postural Support Devices (PSDs) and custom fitting them to individuals’ wheelchairs. Another example comes from Ben Salatin and his team at the U.S. Department of Veterans Affairs. They recently used AM to print a quick adapter plate to add a side pad to a Veteran’s wheelchair armrest. These examples showcase the impact of using AM for quick and effective customization to help improve one’s quality of life, something that is hard to quantify using numbers alone.

What do you consider game-changing technologies in Additive Manufacturing?

I’m excited to see volumetric 3D printing (volumetric polymerization) continue to evolve. For 2019, the ability to make things with speeds 100x faster than layered manufacturing fits the bill for a game-changing technology.

What do you think of the 3D printing industry today? And how would you like to see it evolve?

I feel we’re at a place now where we see use-cases in the press often but we may find ourselves jumping to read them less. In my opinion, this is a sign of a healthy industry and technology maturation. The news is no longer new, it’s expected. I also look forward to seeing people, especially those already established in the industry, continue to embrace a fresh perspective. As well, as AM discovery, recognition, and adoption spreads and grows to new areas and new industries, I look forward to seeing applications and ideas grow as well. For years, we’ve been seeking the obvious wins. As I like to say, it’s time to uncover the overlooked.

In your opinion, how could we encourage more women to become involved with 3D Printing?

My suggestion would be to lead by example and influence girls at a pivotal age. Seek out mentorship opportunitie

Favorite moment in your day job? New business development for a small business includes developing and executing strategies for customer engagement. I really enjoy this part of my work.

Another inspiring woman you’d like us to interview? Amber Roberson, GE Additive.


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Nora is a 3D Printing expert since 2010, particularly skilled at building strategic alliances and strong business relationships.
Named among the 20 most influential women in Additive Manufacturing every year since 2015, Nora also received the Certificate of Honor in Manufacturing by the City of San Francisco in 2017 for her work with Women in 3D Printing, and was awarded Community Advocate of the year 2018 by her peers.

She started her career in Additive Manufacturing in 2010 by joining 3D Printing service leader, Sculpteo.

Nora joined Ivaldi Group in 2018. Ivaldi Group leverages cutting-edge additive manufacturing solutions to provide on-site parts on demand services for various industries. Drawing on a breadth of additive manufacturing industry experience, Ivaldi Group works across a range of stakeholders to digitize product portfolios and improve cost, risk and delivery for all parties, providing a Part Replacement as a Service solution.
As the VP of Strategy, Nora works closely with the CEO to build and implement the company's strategies in various segments: from core business value to customer relationship and parts production and delivery.

Nora founded Women in 3D Printing in 2014 to promote women leaders in the Additive Manufacturing industry. She also co-initiated and co-organizes #3DTalk, an industry-specific and educational event series featuring women in the 3D Printing and related industries. #3DTalks are global events hosted in various cities across the USA and Europe.

Pursuing her vision for more social inclusion, she joined 3D Africa as Board Advisor. 3D Africa is a youth and women economic empowerment program developed by the Youth for Technology Foundation (YTF), a nonprofit organization with years of experience combining education, technology, and economic development to transform economically challenged populations into self-sustainable communities. 3D Africa is part of the YTF’s Clinton Global Initiative 2016 Commitment to Action.

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