Website NEXA3D, Inc.
The Head of Digital Marketing and Demand Generation will oversee the development, execution, and analysis of all digital marketing and demand generation efforts at Nexa3D. This innovative and growth-minded marketing leader will be accountable for all search engine optimization, search engine marketing, and other digital advertising effort intended to drive demand and increase brand awareness for Nexa3D’s suite of industrial 3D printing solutions.
SCOPE OF SUPERVISION:
This is an individual contributor role for now. As the company grows, this individual will have the opportunity to growth the team and further scale digital programs with an increased scope of responsibilities and resources. The role reports directly to the Chief Marketing Officer.
Develop and execute demand generation, ABM, and field marketing programs to generate the pipeline needed to achieve the company’s annual revenue target.
Analyze all aspects of Nexa3D’s conversion funnel and identify the largest areas for optimization and implement strategies to capitalize on these opportunities.
Own and drive all demand generation programs including SEO, SEM, paid social, and existing customer marketing efforts.
Work with CMO to build a next-generation marketing tech stack and actionable reporting insights that inform across all campaigns, programs, and content.
Partner with the rest of marketing team to deliver world-class customer experience on Nexa3D website.
Analyze performance, report against key metrics, and present to various leadership teams.
Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.
Select and partner with agencies and vendors to support business needs.
● 4-year degree in marketing or business.
● 10+ years of experience in digital and demand-gen
● Strong analytical skills with keep understanding of how to measure impact in terms of revenue growth.
● Must have B2B experience
● Highly proficient in multiple digital ad platforms
● Practitioner of inbound/content marketing strategies
Experience using Hubspot, SEMRush, Moz, and WordPress.
Experience in 3D printing industry
Experience in manufacturing industry
Experience in e-commerce
● Google Analytics Certified
● Occasional travel to Ventura, California
● Occasional travel to industry events and tradeshows
To apply for this job email your details to firstname.lastname@example.org