Tracy Hazzard is an Inc. Columnist and the Product Strategist for Hazz Design. She has co-designed and developed 250+ consumer products! She works with design-leading brands like Martha Stewart Living and Herman Miller and retailers like Costco and Target. She holds over 37 utility and design patents. For 25 years, Tracy has been pushing businesses to rethink their product lines as a strategy to design in success and increase revenues. A proponent of intentional innovation as a competitive advantage and asset-builder, Tracy is the co-inventor of 37 patents with her husband and partner Tom. Tracy is also co-host of the top-ranked podcast, WTFFF?! – the starting point for all things 3D printing.