Website Computer Aided Technology

Description
Position Overview: Responsible for the execution of marketing strategy to support the organization’s marketing and sales goals for software and related services.

Responsibilities:

Develop a strong familiarity with CATI products and target verticals
Develop strategic marketing campaigns for CATI’s software and service offerings in partnership with CATI technical teams
Create polished multimedia marketing content in accordance with brand standards and templates
Execute campaigns through email automation, social media, and media buys
Maintain OEM relationships
Proactively recommend new digital strategies, tactics, and projects that will amplify and improve our online presence and support growth strategies
Monitor and analyze ongoing campaigns to ensure success and continuous improvement.
Requirements
Bachelor’s degree in business/marketing or related field
At least 3 years of proven experience in marketing or related field in a B2B and/or SaaS environment
Excellent writing and presentation skills, with strong attention to detail
Demonstrable experience leading and executing SEO/SEM, PPC, e-commerce, email marketing, lead nurturing, and social media campaigns
Experience in executing and optimizing Google AdWords and display advertising campaigns
Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate buyers through the sales process
Strong understanding of current marketing concepts, strategies, and best practices
Knowledge of business-to-business marketing best practices
Experience with marketing automation platforms – Marketo a plus
Familiarity and basic understanding of CRM and database management a plus
Familiarity with Adobe creative apps and design principles a plus

Benefits
Who we are: Founded in 1992, Computer Aided Technology (CATI) has been a trailblazing and dedicated leading industry provider of product development solutions in the world of 3D Manufacturing and Engineering. With the help of our powerful portfolio of software, 3D printing, 3D scanning and metrology, PDM and PLM, design automation, and implementation solutions, CATI has created an award winning organization that helps its customers stay ahead of the game when it comes to developing and designing products. After experiencing tremendous growth, CATI boasts the title of Largest SOLIDWORKS Solutions Provider and #1 reseller of 3D Printers in the world! CATI is dedicated to teamwork, fostering a great workplace, and playing to win!

Why you’ll love working at CATI:

Hybrid working model
Full benefits package that includes medical, dental, vision, and healthcare savings/spending account options
Company paid benefits including Short Term Disability, Long Term Disability, and Basic Life Insurance
Optional benefits such as pet, legal, identity protection, critical illness, and accident insurance
Employee Assistance Program
Vacation, Paid Holidays (includes floating holidays), PTO, and Voluntary Time Off
401K with a generous employer match
Professional development opportunities and certifications
Casual office attire, with the exception of customer appointments
Complimentary beverages and snacks provided
Company culture that encourages innovation, tenacity, and personal and professional development

To apply for this job please visit apply.workable.com.

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