Manager, Business and Industry Strategy, Additive Manufacturing
Location: San Francisco, CA- United States
Job ID: 18WD29887
Reporting to the Director Manufacturing and Production Industry Strategy & Business development, the Manager will play a critical role in defining the business and industry strategy for manufacturing production solutions with a particular focus on additive manufacturing. The candidate will be regarded as an evangelist for the business at Autodesk both inside and outside the organization.
He/she will be directly responsible for articulating and executing on the industry strategy including key business problem solutions, target personas, pricing, packaging, business models including new and alternative channels.
This individual will direct, develop and manage the industry go to market plans based on business and growth goals. They will be the primary communicator to internal and external, existing and alternative channels working collaboratively to define and implement programs and promotions that support the go to market plans and overall business objectives.
The successful candidate will have an extensive industry background and knowledge of the manufacturing/production domain especially in the area of additive manufacturing. He/she will partner closely with their respective peers in the product development group to define and manage the long term strategic direction of the companies technology portfolio in the additive manufacturing segment, providing insight on continued opportunities for competitive separation and integration with the rest of the Autodesk portfolio. He/she will provide direction on how the various aspects of the additive manufacturing process can be aligned and integrated to create market leading additive manufacturing software solutions of the future.
The successful candidate will work closely with the Sales organization to provide material to facilitate the sales conversation, solicit input on pricing and packaging, understand competitive threats, align business and sales objectives and incentives, and support overall sales process.
The candidate needs to be an effective communicator who thinks strategically, writes concisely, speaks easily to large and small groups and is a coalition builder. He/she must have the appropriate diplomatic skills to work across a matrixed-organization and who can easily defend positions from a data perspective and mediate opposing views while working collaboratively with cross functional teams across Autodesk.
Strategy and Business Development
Defines the one to three year vision and strategy and develops a business plan around the additive manufacturing industry
Provides input to strategy across the additive manufacturing sector
Develops plans to execute additive manufacturing vision and strategy across organization
Demostrates thought leadership to define role of additive manufacturing in the context of established manufacturing
Contributes to overall digital manufacturing focus and strategy
Identifies technology opportunities, dependencies, gaps and risks
Activiely researches, identifies and facilitates merger and acquisition strategies
Further develops business models and channel models and drives go to market plans
Works with product teams to clearly communicate key solution workflows and product enhancements
Maintains current industry and competitive knowledge of the cloud, mobile, social and SaaS market space
Represents Autodesk within industry organizations and at industry events, including customer and executive councils
Conducts internal and external research on the market, competitors and customer personas
Provides positioning for all markets, buyers, and target personas
Influences global pricing analysis and pricing recommendations for all offers that will be introduced into the market via new and existing business models
Monitors business performance for the portfolio, documents and report on product billings, adoption, customer acquisition and retention and develops corrective action plans
Documents and reports on subscribers, billings, adoption, customer acquisition and retention, develop corrective action plans
Define and drive sales enablement & content for the solution set
Build Collaborative Relationships Internally
Maintains close customer relationships to effectively represent the voice of the customer with respect to offer price, package, position and business models
Serves as main internal point of contact for and builds strong internal partnerships with Product Management/Product Line Group Leaders and Sales/Channel teams
Works with PR/AR and acts as critical point of contact for portfolio for key thought leaders in the industry, including industry specialists, research analysts, key editors in the press, and other third parties in conjunction with Product Management
Be the voice of Autodesk Externally
Provide Industry leadership, developing and evangelizing the Additive Manufacturing vision and plans
Engage customers and the industry as a whole through engagements such as customer councils, executive briefings, industry events, media support
Develop relationships with third party vendors and forge strategic alliances
Work with sales in partnering with key customers to drive successful use of the portfolio and achieve success with early adopter customers, strategic and reference accounts
Work directly with channel partners and communicate to them our strategy and programs
Experience with additive manufacturing technologies and broad exposure to general manufacturing processes
Excellent written & verbal communication skills and proven ability to communicate complex technical concepts to a non technical audience
Passion for technology and knowledge of software, IT and technology trends
Strong business fundamentals and a background in solving complex customer problems
Exceptional customer/market research, analytical, conceptual, and problem solving skills
Skilled diplomat with proven conflict-resolution skills, high level of confidence and maturity with solid experience working across large corporations in a matrixed environment
Proven ability to influence within a geographically dispersed global organization to build consensus within and outside of the organization at the highest levels to garner support for business objectives
Demonstrate success using critical thinking to formulate strategic direction and success at skillful negotiation and strategy implementation
Experience working in EMEA and APAC is a strong plus
Demonstrate effective communication skills and strong executive presentation skills
Excellent interpersonal skills required in order to build strong relationships, particularly with sales, field and product organizations and partners, and an ability to be highly successful in a matrix management organization
Educational experience: Undergrad degree required. MBA is a strong plus
Minimum of 3 years in Additive Manufacturing Industry, 8 years of work experience
With Autodesk software, you have the power to Make Anything. The future of making is here, bringing with it radical changes in the way things are designed, made, and used. It’s disrupting every industry: architecture, engineering, and construction; manufacturing; and media and entertainment. With the right knowledge and tools, this disruption is your opportunity. Our software is used by everyone – from design professionals, engineers and architects to digital scientists, students and hobbyists. We constantly explore new ways to integrate all dimensions of diversity across our employees, customers, partners, and communities. Our ultimate goal is to expand opportunities for anyone to imagine, design, and make a better world.