SOCIAL MEDIA MANAGER
Who We Are
More than 30 years ago, 3D Systems brought the innovation of 3D printing to the manufacturing industry. Today, as the leading additive manufacturing solutions partner, we bring innovation, performance, and reliability to every interaction – empowering our customers to create products and business models never before possible. 3D Systems’ solutions address a variety of advanced applications in healthcare and industrial markets such as medical and dental, aerospace & defense, automotive, and durable goods.
What We Are Looking For
3D Systems, the leading additive manufacturing solutions provider, is seeking a global Social Media Manager to join our marketing content and communications team in Rock Hill, SC. This is an incredible opportunity to bring your expertise, experience and enthusiasm to help develop and implement a world-class social media strategy to build brand awareness, drive web traffic and support demand generation, while delivering year-over-year increases and/or improvements in followers/engagement
As our Social Media Manager, you will lead our social media presence across multiple platforms and geographies in a cohesive way. If you have a creative way of thinking and of presenting our brand through multiple social media channels, as well as a proven track record of building communities and industry leadership, preferably in a high-tech B2B environment, we would like to make you part of our great and growing team.
What You Will Do
Own the development of the social media strategy that aligns with our social and brand voice to increase awareness, amplify marketing results and increase sales
Research and monitor industry trends and targeted audience personas to understand their interests and behaviors to drive engagement
Work collaboratively across the company to curate content that encourages engagement and interaction and awareness of our expertise and leadership in delivering additive manufacturing solutions that address key applications in growing markets
Work with the marketing teams and all other stakeholders to amplify company news and support global demand campaigns and drive increased lead generation
Develop and manage social communities with key influencers and opinion leaders in targeted segments through social listening, identification and collaboration
Translate technical application content into engaging social posts and foster meaningful conversations with our target audiences to create communities
Proactively develop and propose new ideas and concepts for social media content
Work with videographer and graphic designers to create compelling visual content and write engaging posts using the appropriate tone of voice for the audience and channel
Prepare and manage communications calendar and execute and manage all posts across platforms
Manage conversations and responses in our social accounts and collaborate internally as needed for responses and to direct inquiries
Partner with customer support team for best practices and customer service on social platforms
Own our social media tool relationships and ensure we are using them to maximum value, as well as make recommendations for adoption and improvement. This includes evaluating new social tools for increased reporting and monitoring capabilities.
Own monthly social reporting to highlight top performing content, brand health and audience growth
What You Will Need
5+ years of proven work experience as a social media strategist or social media manager, preferably in a high tech B2B industry
Hands on experience using social media for driving growth, building brand awareness and engaging with industry influencers
Experience with Hootsuite and/or similar social media management platforms
Ability to translate technical content to engaging social content through a deep technical understanding
Deep knowledge of social media platforms and a curiosity to keep ahead of trends and develop industry opportunities
Understanding of SEO and web traffic metrics
An ability to identify target audience preferences and build content to meet them
Excellent multi-tasking skills
Strong written and verbal communication skills
BA/BS degree in marketing, communications, or relevant field
Why 3D Systems?
Make a meaningful difference
Founded in 1986, we are the original pioneers of 3D printing. And today, we have a global team that is at the forefront of shaping the entire additive space that spans everything from aerospace to healthcare. What we’re doing in digital manufacturing is changing lives and transforming how the world makes things. It’s a big responsibility to have this type of impact. And it’s where we thrive.
Be you, at your best
We care about treating people right and we know that life is more than work. This is why we approach rewards and benefits at a personal level so that you have the resources you need to take care of yourself and be you, at your best.
Below are a few of the rewards and benefits we offer:
· Comprehensive health plans
· Generous paid parental and bereavement leave
· Hybrid work practices for better work/life balance
· Industry leading vacation practices
· Paid volunteer time
· Retirement savings plan with employer matching
· Engaging employee recognition program
· Opportunities to grow and develop
3D Systems is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, ethnicity, religion, sex, age, sexual orientation, genetic information, marital status, gender identity or national origin or because he or she is an individual with a disability or a disable veteran, Armed Forces service medal veteran (referred to collectively as “protected veterans”). The Company also provides applicants with equal employment opportunities without regard to pregnancy, childbirth, medical needs arising from pregnancy or childbirth, and related medical conditions including, but not limited to, lactation.
: US-SC-Rock Hill
: USA-SC-Rock Hill-Corporate
333 Three D Systems Circle
Rock Hill 29730
: Individual Contributor
: Yes, 10 % of the Time
Type of Position: Employee
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