Website 3dsystems 3D Systems

Push the boundaries with expert additive manufacturing solutions

MARKETING MANAGER, DEMAND GENERATION

Who We Are

More than 30 years ago, 3D Systems brought the innovation of 3D printing to the manufacturing industry. Today, as the leading additive manufacturing solutions partner, we bring innovation, performance, and reliability to every interaction – empowering our customers to create products and business models never before possible. 3D Systems’ solutions address a variety of advanced applications in healthcare and industrial markets such as medical and dental, aerospace & defense, automotive, and durable goods.

 

What We Are Looking For

We are seeking an experienced, results-driven marketing professional by to join our growing Demand Generation team. With a clear focus on Lead Generation, the Marketing Manager develops the marketing plans and campaigns, including copy, messaging, and marketing communications materials. As a strategic member of the marketing organization, working closely with Sales and Industry stakeholders, the Marketing Manager plays a strategic role on the design, orchestration and delivery of the Lead Generation programs, as well as measuring and reporting results and success metrics.

If you are an accomplished B2B marketer looking for the opportunity to be part of a dynamic and friendly team that is boosting lead generation results in in a highly innovative, emergent technology environment, this is the position for you!

What You Will Do

Manage the implementation of go-to-market plans necessary to meet the Sales revenue goals.
Develop, execute and manage comprehensive Marketing Plans for integrated marketing campaigns, including webinars, trade shows, seminars, emails, landing pages, content syndication, advertising, social media, articles and blog posts, Inside Sales follow up…, in close collaboration with the Sales, Marketing, Industry and Product teams.
Support Sales by generating new, well targeted leads and promote 3D Systems brand and products across verticals. Develop and execute product launch programs. Develop, implement and optimize lead nurturing programs, storytelling, drip & triggered campaigns, measuring progresses and conversions
Partner with Product Managers, Industry Specialists and Sales Teams to produce all campaign-related materials, such as industry briefs, guides, eBooks, whitepapers, customer stories, web updates, social media, use cases for product launches, and more. Develop and re-purpose relevant marketing content and materials as needed.
Ensure materials are completed on time and campaigns are executed as scheduled, avoiding any delays that would negatively impact the sales pipeline.
Make sure all campaign materials, website, online contents, and emails have strong customer-centric messaging, compelling narratives and communicate the business value and benefits of technical solutions; Intimately understand 3D Systems products and applications, and how each client aligns with them.
Help drive and coordinate where needed the creation of customer case studies, news stories, press releases, events and communications
Coordinate Demand Generation marketing campaigns with Inside Sales and Sales to guarantee proper follow-through and eliminate the risks of losing potential opportunities. Brief Sales teams prior to campaigns launches, to ensure alignment and optimization of results
Actively tracks the results of the deployed marketing activities and seek improvements to implement for future campaigns; Monitor leads and opportunities conversions, and pipeline velocity; Responsible for budget & planning management, forecasting and reporting

Qualifications
What You Will Need

EXPERIENCE

Bachelor’s degree in business or technology. Master’s degree a plus
5+ years previous experience in marketing B2B technology products/solutions
3+ years’ recent experience working in B2B Marketing for a large global technology company is a very significant plus
Established track record of managing the development and execution of B2B multi-touch marketing campaigns for product launches and/or Lead Generation
Demonstrated experience and excellence in delivering customer centric messaging, materials, and communications
Exposure to one of our market segments or to an industry related to 3D Systems is a plus
Previous 3-5 years B2B customer facing experience as Sales or Presales is a plus
SKILLS

Excellent writing and interpersonal communication skills
Strong customer focus and business acumen; has a passion for business value
Hands-on, can-do attitude. Self-sufficient and proactive in solving problems
Strong project management skills, ability to effectively prioritize multiple projects
Strong cross-functional collaborator and ability to build close relationships with sales stakeholders.
Driven and resilient
Organized, analytical skills
Ability to follow directions and work independently
Good familiarity with SFDC and Pardot (or similar CRM and Marketing Automation systems)
Advanced capabilities in Microsoft Office Suite (Word, PowerPoint, Excel)
LOCATION

Charlotte (NC) area strongly preferred
Would consider remote work for top-notch candidates
Why 3D Systems?

Make a meaningful difference

Founded in 1986, we are the original pioneers of 3D printing. And today, we have a global team that is at the forefront of shaping the entire additive space that spans everything from aerospace to healthcare. What we’re doing in digital manufacturing is changing lives and transforming how the world makes things. It’s a big responsibility to have this type of impact. And it’s where we thrive.

Be you, at your best

We care about treating people right and we know that life is more than work. This is why we approach rewards and benefits at a personal level so that you have the resources you need to take care of yourself and be you, at your best.

Below are a few of the rewards and benefits we offer:

· Comprehensive health plans

· Generous paid parental and bereavement leave

· Hybrid work practices for better work/life balance

· Industry leading vacation practices

· Paid volunteer time

· Retirement savings plan with employer matching

· Engaging employee recognition program

· Opportunities to grow and develop

3D Systems is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, ethnicity, religion, sex, age, sexual orientation, genetic information, marital status, gender identity or national origin or because he or she is an individual with a disability or a disable veteran, Armed Forces service medal veteran (referred to collectively as “protected veterans”). The Company also provides applicants with equal employment opportunities without regard to pregnancy, childbirth, medical needs arising from pregnancy or childbirth, and related medical conditions including, but not limited to, lactation.
Primary Location
: US-SC-Rock Hill
Work Locations
: USA-SC-Rock Hill-Corporate
333 Three D Systems Circle
Rock Hill 29730
Job Level
: Individual Contributor
Travel
: Yes, 10 % of the Time
Type of Position: Employee

To apply for this job email your details to mason.kellar@3dsystems.com

Spread the word. Share this post!

+