Women in 3D Printing’s mission is to increase the visibility of women in the Additive Manufacturing industry and encourage more women to use 3D Printing technologies. We have been doing so by highlighting female leaders and innovators on our platform since 2014. To provide even more insights on female experts in the Additive Manufacturing Industry, we are inviting women to contribute to this series by sharing their business and tech expertise through guest blog posts to be published as Industry Insiders series.

In this article, thought leader Joanne Moretti explores digital transformation in the manufacturing sector, the advent of Industry 4.0 and additive manufacturing and the promise of 3D printing. Joanne has 30+ years in the high-tech Industry and has held Chief Marketing Officer roles, Sales Roles and product roles as well as P&L roles at various Fortune 500 companies. In these roles, she focused and drove go-to-market transformations that created high value and sustainable growth for shareholders. Outside of corporate life, Joanne sits on the board of DecisionLink, a startup focused on value-based selling; the UT Austin Advisory Board for the Institute of Transformational Learning, and supports women in business and STEM roles. 


Manufacturing, as we know it today, is built upon several layers of Industrial Revolutions that have seen massive operational changes to create higher-quality, higher-throughput, lower cost production.

Loosely, to date these include the 18th-19th century Industrial Revolution in which society shifted from agrarian to industrial in Europe and the United States, with the steam engine a primary player; the Second Industrial Revolution circa 1870-1914, brought steel, oil, and electric power to drive mass production ahead as new technologies such as the telephone and light bulb emerged; and the Third (or Digital) Revolution, beginning in the 1980s as digital technologies – including the internet – emerged. Today, we find ourselves in the Fourth Industrial Revolution with the advent of Industry 4.0.

Industry 4.0 is predicated upon a more digitized, smarter and accessible world with just-in-time and on-demand manufacturing. Building upon the accomplishments of previous new ages in manufacturing is also a literal concept, as additive manufacturing begins to truly rise as a suite of production-ready technologies.

Traditional manufacturing remains plagued with well-known problems in a connected world that now expects more – and expects it NOW. Taxes, trade, supply chain shortcomings, consumer expectation, time-to-market, waste and speed of innovation represent just some bottlenecks in the global manufacturing industry. The digital transformation of manufacturing, including advanced additive manufacturing technologies and their umbrella of materials, processes, and capabilities, are increasingly being put to use to address these existing problems, fulfilling unmet needs with new solutions.

Looking specifically to speed – in terms of time and innovation – additive manufacturing represents a solution that has evolved from its roots in prototyping. Initial applications in the 1980s were grouped together as “rapid prototyping”, the first nomenclature for new technologies with the advent of stereolithography (SLA) and fused deposition modeling (FDM) 3D printing processes.

Rapid prototyping, as the term suggests, sped up the product development cycle through a faster iteration process. Creating new prototypes in hours or days rather than weeks or months, allowed for a significant upturn in uptime, as final designs could be selected earlier on and offered freedom to tweak throughout the design process. The term “fail fast” emerged and this rapid process allows us to make mistakes in a less costly way (both in terms of time and money).

Digital solutions additionally encompass the design and redesign of parts in software environments, more often including significant simulation to further reduce rates of failure and virtually discover potential points of weakness or fatigue prior to any physical production.

As 3D printing technologies have continued to advance and users have become more comfortable with design for additive manufacturing (DfAM) concepts, additive manufacturing has moved on to become a production suite in its own right.

New architectures for familiar components are seeing the reduction in total parts required for structures.

Use of such new design capabilities that speeds up aspects of innovation beyond prototyping is a major benefit that industry insiders are keen to highlight. I was able to catch up with Mr. Blake Teipel, Ph.D. Co-founder & CEO of Essentium, Inc., who shared his thoughts about the “speed” and promise of 3D Printing:

“The time it takes to provide a solution using digital tools such as additive manufacturing is dramatically less than using traditional methods. This is the promise for additive at large. Everybody knows what additive manufacturing is supposed to do, specifically for prototyping and the innovation cycle. Now, with digital tools, we are able to innovate on supply chains and on the business models themselves, which is something that has been nascent.”

Moving beyond DfAM and into new designs for business models represents a major step forward for taking hold of this digital transformation.

On-demand and on-site production via digital technologies can remove pain points in logistics, as digitalization is both, shortening the supply chain and also globalizing it.

New technologies represent steps forward from the launch point of additive manufacturing in prototyping and enabling wholly new solutions that are speeding the end-to-end product lifecycle.

“People are realizing that it’s evolving away from laser sintering into high-speed sintering, away from FDM into high-speed extrusion. We’re seeing this new wave of innovation and everything is focused on speed. It’s an exciting time in additive and for the digital producers of today and tomorrow,” Teipel explains.

Faster technology begets faster development, and digital transformation is still in a nascent stage. The next developments in Industry 4.0 are on pace to reach unprecedented speeds in innovation.


This is a guest post in our series Industry Insiders. If you’d like to participate in this series then contact us for more information.

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Nora is a 3D Printing expert since 2010, particularly skilled at building strategic alliances and strong business relationships.
Named among the 20 most influential women in Additive Manufacturing every year since 2015, Nora also received the Certificate of Honor in Manufacturing by the City of San Francisco in 2017 for her work with Women in 3D Printing, and was awarded Community Advocate of the year 2018 by her peers.

She started her career in Additive Manufacturing in 2010 by joining 3D Printing service leader, Sculpteo.

Nora joined Ivaldi Group in 2018. Ivaldi Group leverages cutting-edge additive manufacturing solutions to provide on-site parts on demand services for various industries. Drawing on a breadth of additive manufacturing industry experience, Ivaldi Group works across a range of stakeholders to digitize product portfolios and improve cost, risk and delivery for all parties, providing a Part Replacement as a Service solution.
As the VP of Strategy, Nora works closely with the CEO to build and implement the company's strategies in various segments: from core business value to customer relationship and parts production and delivery.

Nora founded Women in 3D Printing in 2014 to promote women leaders in the Additive Manufacturing industry. She also co-initiated and co-organizes #3DTalk, an industry-specific and educational event series featuring women in the 3D Printing and related industries. #3DTalks are global events hosted in various cities across the USA and Europe.

Pursuing her vision for more social inclusion, she joined 3D Africa as Board Advisor. 3D Africa is a youth and women economic empowerment program developed by the Youth for Technology Foundation (YTF), a nonprofit organization with years of experience combining education, technology, and economic development to transform economically challenged populations into self-sustainable communities. 3D Africa is part of the YTF’s Clinton Global Initiative 2016 Commitment to Action.

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